Develop art and communication projects that with excellence and global reach bring the fundamental values to each person in an efficient way and in their own language. Partnering with the best partners in each specialty that have a global reach and achieving through these the launch of mass consumer products that are attractive and relevant, and that carry within them the message of the universal values that we want to transmit. At all times articulating actions between institutions, companies, professionals, artistic talents, governments, NGOs, in such a way as to put together a “puzzle” of maximum potential regarding the transmission of universal values, respecting and articulating language, the interests, and culture of each party involved.
Creativity: we look for alternatives in the face of challenges, we create new things that do not exist.
Innovation: we are always at the forefront of technological advancement and we apply technologies efficiently in each territory.
Dynamism: we move with speed in the processes to capture opportunities in a changing market.
Flexibility: we have the ability to modify processes, ways and forms of our activity, and also transform ourselves in changing contexts.
Excellence: we do what we do in the best possible way. Integrity: we are the same in all areas and with everyone.
Honesty: we do things the right way by being loyal to our organization, and with third parties.
Service: looking at everything we do based on who we serve.
Respect: we interact with good treatment, taking into account the value of each individual beyond their condition, belief, etc.
Teamwork: great things are done in pairs, and we understand that working together and in a coordinated way with high performance is the only way to efficiently achieve our goals.
Leadership: we honor the legacy, we learn from our mistakes and successes of the past, we understand the present of the industry and our role in it, we anticipate what is coming, we envision the future, we inspire and lead people, and we arbitrate the different resources involved to achieve goals.
Loving God and loving people: the bible and its principles are our guide, and this value is central to it, which is why it is central to Vitae.